Calling All Trade Show Greenhorns!

You don’t know WHERE to START. You’ve been to one or two and you know what they are. But exhibiting at a trade show? That’s a whole other animal!

The attendee becomes the EXHIBITOR! Great!

Problem is, you’re NEW at this. Plus trade shows don’t make for good testing grounds. Exhibiting isn’t cheap. It’s easy to burn through A LOT of money. And there’s a learning curve. A BIG learning curve.

The GOOD NEWS is you don’t have to learn the hard way. Through trial and error. Costing you money, time and your sanity.

You can drastically reduce your trade show learning curve in ONE DAY with the right training!

HOW?

With a private workshop developed specifically for small businesses, stepping into the world of trade show exhibiting. Training from an industry pro with 20 years of experience. And I’ll share INSIDER secrets too!

With 40,000 + hours working in this (CRAZY) business and 1,000 + trade shows under my belt, I know a thing or two. Maybe even three. And YOU get the BENEFIT of my experience. I use this HARD-WON knowledge to work with clients one-on-one.

Skip the school of hard knocks with trade show training!
THE BASICS

The BasicsThis is for you if…

You’re a newcomer, rookie or newbie to the world of trade show exhibiting.
You have a SUPER SKINNY budget and you have to DIY.
You’d like to know the basics BEFORE committing three-quarters of your annual marketing budget to ONE SHOW. You’ve done a show or two and want to AVOID the fustercluck route the next time.

Sound like you? Here’s what we’ll do…

First you and I will schedule a time to talk. We’ll chat about what you already know and where you are in the process of planning for a trade show. Once I have a clear understanding of your needs, I’ll tailor the training to fit. You’ll get an overview from me and we’ll schedule the workshop.

WHAT’S INCLUDED

One (1) full day in-person workshop for up to five people
PLUS a one (1) hour follow-up tutoring session (via phone or Skype) 30 to 60 days after the workshop

Trade Show Basics Notebook for each participant with..
  • Glossary of Terms
  • Sample Exhibitor Kit w/ Completed Forms
  • Sample Insurance Forms
  • Timeline Guide w/ Flow Chart
  • General Union Guidelines
  • Basic Rules & Regulations
  • Shipping 101
  • List of Online Resources
  • List of Suggested Books
  • Planning Guide*
  • Example Budget*
  • Example Expenditure Summary*

*Electronic files included PLUS a PDF copy of the presentation

You’ll learn…

How To
Plan Your Timeline
Prepare a Simple Budget
Speak Trade Show – Exhibitor to English Translation
Set simple goals and measure them
Review and audit final invoices

You’ll learn…

What Is
An Exhibitor Kit – there’s a form for it
A General Contractor (GC) and what they do
A Show Appointed Contractor
An Exhibitor Appointed Contractor (EAC) and what’s the difference
The role of the Association and the Convention Center

You’ll understand…
The importance of deadlines and meeting them
Rules and Regulations
The roles the unions play
The design and production process
Graphics
Set-up and tear down
What to do when you get there

You might be thinking, what’s the value of trade show training? I’ll paint a picture for you. A paint by NUMBERS picture.

Let’s look at Exhibitor Magazine’s Budgeting for Dummies.

The average mark-up applied by exhibit houses for ordering services like shipping, labor, electric, etc., is 26%. Say the total cost of shipping, labor and electric for ONE show is $10,000. The invoice from your exhibit house will INCLUDE the 26% mark-up and YOU PAY $12,600.00.

Plus the exhibit house MAY CHARGE an hourly rate for the coordination of show services. On average, that rate is $76.93 per hour, or $866.39 per show. Add that to the $12,600.00 and your new TOTAL cost is $12,676.93.

Now the $2,676.93 in service charges from the exhibit house might be a true value add for you. If that’s the case, perfect! Partnering with an exhibit house is the right solution. You’re good to go.

What if you manage these services yourself and SAVE $2,676.93 per show? What if you exhibit at four shows a year saving $2,676.93 each time, for a total savings of $10,707.72? That’s $10,707.72 back in YOUR wallet!

Trade shows can be an expensive marketing channel for small businesses. One day of training can SAVE you THOUSANDS of dollars. Dollars you can reinvest and use to help GROW your business.

Think about it… If you manage your trade shows in-house, what’s the impact on your bottom line?

Your investment in The Basics workshop is $1,000.00.

Let's set up a time to talk trade shows!

Train Me!
When You’re No Longer a Greenhorn

You’ve got a couple of trade shows under your belt and you’re walking along YOUR PATH of hard-won knowledge. Turns out trade shows have been a GOOD investment for your business.

You decide to make trade shows a permanent part of your marketing program. And you want to INCREASE your presence. Maybe you’ll add more shows to your schedule, or build a bigger, better exhibit. Perhaps you’re looking to move from DIY mode to Done for You and partner with an exhibit house.

Now what?

Take a deeper dive into the world of trade shows. The NITTY-GRITTY. A closer look at all of the players. The pieces of the puzzle. How they fit. You’re no longer a rookie and you’re staying in the game, so what comes next?

Here’s what we’ll do…

First you and I will schedule a time to talk. We’ll chat about what you already know. Once I have a clear understanding of your needs, I’ll tailor the training to fit. You’ll get an overview from me and we’ll schedule the workshop.

TRADE SHOW 201

Trade Show 201

WHAT’S INCLUDED

One (1) full day in-person workshop for up to five people
PLUS two (2) one hour follow-up tutoring sessions (via phone or Skype) 30 to 60 days after the workshop

Trade Show 201 Notebook with The Basics PLUS…
  • Show Selection Template*
  • Request for Shipping Estimate Template*
  • Sample Design & Marketing Brief*
  • Sample Transition Plan & Check List*
  • RFP Check List*
  • Guide to Social Media & Trade Shows
  • Simple “Green” Tips to Follow

*Electronic files included PLUS a PDF copy of the presentation

You’ll learn…

How To
Prepare Your Staff
Find the Perfect Partners – exhibit houses and other suppliers
End a partnership and start a new one
Select a show and a booth space

You’ll learn…

What Are
Average rates, mark-ups and what you can expect to pay
The different unions, what they do and how to get along

You’ll learn…

More About
Exhibit and graphic materials and terminology
Green exhibit practices
Lead Management – including qualification and ranking
SWAG and Promo Products
Audio/Visual and Lighting

You’ll understand…
Utilities and Rigging
Flooring Options
When to rent versus buy
When to DIY and when to outsource
The RFP process

Your investment in Trade Show 201 workshop is $1,300.00.

Is it time for the next level? Let's talk about moving up!

Move Up!

Not in the greater Cincinnati area? No problem! Have car. Will travel. Planes, trains and automobiles. Whatever the mode of transportation, I’ll come to you. Travel costs are not included in the above pricing. But you’re savvy. You knew this already.

UNCONDITIONAL Money-Back Guarantee

If you feel you don’t know exactly what to do and how to get there after a workshop, I’ll return your investment.
If I have not met or exceeded your expectations, I’ll return your investment.
No questions asked. It’s that simple.

Guaranteed