Chart Your Course to Stellar Trade Show Leads

Chart Your Course to Stellar Trade Show Leads

Think about the last time you exhibited at a trade show. Did you net a boatload of A-leads? Maybe the ho-hum, run-of-the-mill list of names and email addresses? Or worse… Return empty handed? YIKES! Mediocre leads might make you want to throw your trade show program overboard. And you may think that exhibiting at trade shows shouldn’t be part of your marketing mix. Bottom line is your trade show experience will run aground if you’re at the WRONG show. Reeling in valuable leads starts with choosing the right show. There’s a process to selecting the right trade show. It’s an investment of your time. It takes legwork. And a commitment to follow through without taking shortcuts. But the payoff for finding your exhibiting paradise just might be the lifeboat for your trade show program. Three Key Components You Must Know Before You Launch Your Search Your organizational objectives. Your marketing objectives. The audience you want to reach. Determine how these objectives connect with what you want to achieve at a show. Pinpoint the objectives, and set clear, tangible (measurable) goals. Running adrift from this step could send you way off course in the long run. Understand how trade shows fit in your marketing program and strategy. What’s the “WHY” for exhibiting? Is it to increase Sales? Promote a new product or service? Both? Align the decision to exhibit with the organizational and marketing objectives. Never lose sight of them. Who are you trying to reach? Know who your customers and prospects are, what they value, what problems they have, and what solutions they need. Each trade show attracts a...
Add a Little Green to Your Next Meeting

Add a Little Green to Your Next Meeting

Do you know a five-day conference with 2,500 attendees will use 62,500 plates, 87,500 napkins, 75,000 cups and 90,000 cans or bottles? (Source MeetGreen) It’s staggering when you think about it! But, the good news is you’re in a position to change this and it’s not as difficult as you might think. Designing greener and more sustainable meetings and conferences is important to planners and exhibitors. In honor of the 45th anniversary of Earth Day on April 22nd, let’s look at how you can shrink your event’s ecological footprint and reduce the impact on the environment. Bigfoot? Calculating your carbon footprint is a great way to measure your event’s impact. MeetGreen, a leader in sustainable events, partnered with TerraPass to create a Carbon Calculator that will calculate your event’s footprint. This gives planners a simple way to understand the climate impact and develop a baseline. Responsible Digs We’re all pretty familiar with the “please conserve water” signs placed in the bathroom of a hotel room. And most have incorporated some sort of green practices such as recycling in guest rooms and linen reuse programs. But these days, commercial hotels are doing even more to conserve energy and resources. Find out if the hotel uses biodegradable detergents, green-cleaning products and if they have eco-friendly bath amenities for guests. Look for hotels with energy efficient building management practices like motion sensors for lighting in their meeting spaces, along with energy and water efficient mechanical systems. If possible, choose a hotel that is LEED certified or Green Seal certified. Sustenance and Sustainability The Green Meeting Industry Council estimates $12,000 is saved when...